The internet is an extremely sufficient way of marketing as almost everyone nowadays has access to it, particularly our target audience who tend to spend alot of time on social networking websites such as; Facebook , MySpace.and Twitter.
Marketing Aims for the complete Digipack
Product:Digipack
Product:Digipack
Target Consumer:
Our product mainly targets 13-25 year olds as the genre is mainy popular amongst teengagers and youth, however the some content of the song is one that can appeal to a slightly older audience aswell. It would target both males and females, perhaps males moreso as they may see the artist as a malce role model and therefore relate more to him, however the music video does not objectify women and show exposure of their body so it will not just appeal to males but females also.
Although the hip hop genre was originally a more black ethnicity domain, clearly now artists from more different racial backgrounds are coming forth from this genre such as our artist so it will appeal to an audience from a wide range of ethnicities.
Despite the artist talking about issu€es that are evident to people from all sorts of backgrounds, the artist's song does briefly mention what he feels like ot be negatively labelled in society as a young british pakistan muslim male, so perhaps people from similar demographic variables as our artists will relate more to him and therefore be more likely to buy his music.
As far as social class is concerned, itis evident that our artist seems quite humble and working class, his appearance.clothes, accessories etc seem attractive but not specifically 'bling' or very expensive, so although he shall be marketing and selling a trend, it is an affordable one especially amongst a younger, perhaps non-working audience. Despite this, and the fact that hip hop genre is very authentic and started from 'the streets' whom of which are from a working class social background , it can still appeal to those belonging to a middle/higher class.
Unique selling point:
I believe the unique selling point of our product is mainly its use of bold colours used in the abstract graphics and artistic graffiti , rather than the stereotype hip hop convention of graffiti which only uses words and colours that are more 'toned down' and simple designs.
This distorted, bold artistic graffiti background we encorporated portrays self expression and compliments the artist. However, our artist is still the main focal of the digipack,due to positioning, composition and camera angle of the image of the artist.
Another unique selling point of our digipack is that unlike many conventional sterotypical hip hop genre adverts and CD covers, it does not have indecent exposure of women or exposure of exagerrated material posessions eg;excessive cash, jewellery and cars.
This somewhat 'strips' down the artist and helps the audience to focus on him as a musician and th true origin of what hip hop is about- self expression, which also refers back to the name of the single 'Straight Hip Hop' as the artists song content has a crucial message and Crucial is also the name of the artist.
This clever play on words helps the audience to relate to the audience and shows just what kind of artist he really is which gives it the artists song of being sold more.
Attention/Awareness:
To capture the attention of our audience, I have created an advert designed to be shown in a magazine to advertise our artist's single.Considering my target audience are aged 13-25 I shall promote and raise awareness of my product through distribution of the advert in posters across various schools/colleges/universities and youth clubs (where our audience are highly likely to be reached.)
Also through social networking website such as Facebook, Myspace & Twitter as our target audience spend alot of time on the computer.
As this single is our artist's debut, I shall also add promotional offers for raves/clubs/parties and music related competitions to increase consumers and selling our product.
Interests:
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